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Draft more compelling memos
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"The feedback from the staff was phenomenal! Consistently, everyone loved the session and felt they got much out of it that can be put to use today.”
 Hannah Coan
Man. Dir., Publicis Consultants - PR (Seattle)
"Wiley’s key message approach to writing is powerful. In these tough times, clear, concise writing gives us an edge with our clients that enhances our value to them."
Bob Silver
Gen. Mgr., MWW (Seattle)
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 Call us : (206) 963-2230
 Email: wiley@wileybrooks.com
 
Outline for the class

Each section of the class focuses on things vital to writing well. Each section includes exercises. The last exercise is to write the opening paragraphs of a special kind of opinion article and has become a favorite of students taking the class.

Introduction - What makes writing memorable; overview of the workshop's key lessons; initial exercise to set the stage for the goal of the class.

The Science of Writing - Looks at the link between what you have to say and how you say it. While content must always come first, sentence structure and word choices will decide if your points are easy to read and understand. This part of the class shows how to use writing tools to help build stronger sentences and make better word choices.

Key Messages - The single most important thing we must do when we write is clearly make our point. Too many of us don't. We tend to bury our what must be communicated so that you have to be a miner to dig it out. This section of the class shows how to create key messages that work time and time again, then uses the key message development tools and techniques to focus your writing, whether it is an email to the boss, an important pitch to peers, an important letter, a  key plan or anything else.

Easy Steps to Write Better, Right Now - This section looks at some truly simple things everyone can do to tighten their writing, including the one tip that Wiley says immediately makes a big difference in everyone's writing.

Choosing Verbs - This part of the class explores how to do a better job choosing verbs, the most important words in a sentence.

Active vs. Passive Voice - The only real grammar lesson in the class, this section tells why it is a rare day when you should use passive voice. Active voice is tailor-made for getting what you want.

 
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